Ljupka Katana

The subject of this paper is a theoretical review of the history of human communication, reviewed from the time of its visible development, to this day, and examined through the analysis of the literature of authors who wrote about it. We proceed from the basic definition of the term, in order to explain, through further text, the periods of the beginnings of the communication practice of people through history, which leads to the goal of work.The aim of the research was - to find out through the theory of theoretical experiments the basis of the science of communication, which we come up with by analyzing the results of previous works. In order to look at the tools communicated by the past civilization, all in terms of setting up the base / foundation of further research opus by the authors of this paper, in the capacity of continuing such practice and applying knowledge in the sphere of communication.The results of the work have shown that, although the topic of research is a common topic, communication needs to be deepened through the basics of its development, precisely by insight into its beginnings. Accordingly, the results showed that it is necessary to work on improving the quality of human communication of the modern age, which is possible only through a thorough analysis of (first) its history.

The subject of this paper is a review of communication tools in the public administration of the Republic of Serbia, so we can take a closer look at the communication strategy of public institutions of the Republic of Serbia in contact with citizens of the city of Belgrade. Thus, in the example of public administration, more precisely the city administration of the city of Belgrade and one of the secretariats within the administration, we can see ways of communicating the practice of the city administration. We started from the definition of public administration as the concept from which institutional communication begins, and then, through the description of local self-government and the interconnectedness of communication (and the management system, as well), we narrow our research so that we can reach the goal of the work. The aim of the research is to take a closer look at communication tools in everyday work with citizens and among employees in interconnected units of city government. The methods used in the paper, represent retrospective data analysis, communication analysis and the basis of the communication strategy (and its consequences), represented at the institutional level, today. Thus, the results showed that the current state of communication practice of public institutions is at a satisfactory level, but that certain changes are also needed to achieve more efficient, effective and humane communication with citizens, as the most important users of the services of city secretariats.

In the face of the demands of the new age, the notions of identity are changing, thus creating a new course of history and thus different kinds of approaches from which they are viewed in the context of political science. The subject of the essay, therefore, is an analysis of the problematic role of the phenomenon in contemporary societies, viewed through a vision of political science. In addition, the term is analyzed from an angle, archetypal and psychological perspective, and sociological, to bring the work to political consideration, through an interpretive approach in research. The influence of identity is indisputably important in the system of today, where the traits of the nation and the nation are lost under the influence of globalist predictions, that is, of putting everything and everyone "in the same basket". Such aspirations would lead to unification, but in rather unequal terms, given that nations and nations are never the same. On the contrary, there is a tendency to preserve the original, national, traditional and identity, which will contribute to the realization of one's identity, and through peace with all other (world) collective identities.